How to Photograph Jewellery for Social Media
Showcasing your vintage treasures online doesn’t have to be tricky. Here’s a step-by-step guide to capturing their beauty and sparkle for Instagram, Etsy, or your blog...
Antique jewellery is full of intricate details, textures, and subtle sparkle that don’t always translate well in photos. Whether you’re a collector, seller, or simply sharing your favourite pieces online, good photography can make a huge difference in how your pieces are perceived.
1. Choose the Right Background
Keep the focus on your jewellery by using clean, neutral backgrounds:
- White or light grey for most pieces
- Dark velvet or black for gemstones and diamonds to enhance contrast
- Wood or marble surfaces for a more styled, editorial look
2. Use Natural Light
Natural light brings out the true colour and sparkle of antique stones:
- Place your jewellery near a window with indirect light
- Avoid direct sunlight that can create harsh shadows or reflections
- If indoors, consider using a lightbox to diffuse the light evenly
Window Light: Soft, natural illumination reveals sparkle without glare.
Lightbox Setup: Controlled lighting for flawless detail and colour.
3. Focus on Details
Antique pieces often have tiny, intricate details that need to be highlighted:
- Use a macro lens or smartphone macro mode for close-ups
- Capture engravings, filigree, stone settings, and hallmarks
- Take multiple angles — front, side, and top-down views
4. Keep Your Camera Steady
Blurry photos can ruin even the most beautiful piece:
- Use a tripod for stability
- Use a remote shutter or timer to avoid shaking
- Consider stabilizing your hands on a table if shooting handheld
5. Styling Tips
Enhance the visual story without overpowering the jewellery:
- Add complementary props like velvet trays, antique boxes, or flowers
- Use minimal styling for statement pieces — let the jewellery shine
- Keep colours muted so they don’t compete with gemstones
Velvet Tray: Classic display enhances luxury feel.
Minimal Props: Adds personality without distracting from the piece.
6. Editing and Final Touches
Post-processing helps showcase your jewellery at its best:
- Adjust brightness, contrast, and sharpness
- Correct colour temperature to match real-life hues
- Crop tightly for emphasis on the jewellery
7. Consistency Matters
If posting regularly on Instagram or a blog, maintain a consistent style:
- Use similar backgrounds and lighting for all shots
- Create a cohesive colour palette for props and text overlays
- Develop a signature style to make your photos instantly recognisable
Conclusion
Photographing antique jewellery is both an art and a science. With careful attention to lighting, angles, props, and editing, you can showcase the beauty and craftsmanship of your vintage treasures, attracting collectors, admirers, and social media followers alike.